Russell A. Schultz Portfolio - Author Marketing: Dave Case Books

AUTHOR MARKETING: DAVE CASE BOOKS

The search for an audience on a fledgling author budget

Author Dave Case released his first book, Out of Cabrini, in 2006. The book publisher, Five Star Publishing (no longer in business), did a good job helping move the book with over 1,500 copies sold — excellent for an author's first book, especially a work of fiction. Nineteen years later Dave released the sequel, Chicago Justice. Since Dave's original publisher was no longer in business, there were no records of whom purchased his original novel. And while his current publisher, Genius Publishing is doing their part, with very limited budgets and many authors to celebrate, authors are essentially "on their own." And that's where the RAS Communications team entered the picture. Through an Integrated Marketing Campaign, we are helping Dave find that police/crime fiction thriller audience as well as build a new one (and maintain a better database of his readers and fans.)

Beginning only in May 2025, our efforts thus far include:
• Creating a logo for Dave Case Books as a brand
• Design & Developing a website
• Establishing and maintaining Facebook and Instagram social media pages
• Providing design pieces for Dave's personal LinkedIn profile
• Creating and maintaining author pages on Amazon, Goodreads, and Bookbub
• Designing and producing handout postcards for in-person events
• Running ads on social media as well as a Google Ad Campaign
• Designing the cover for Chicago Justice and preparing for it release

This is truly a team effort: Brianna Wielebnicki, Web Design & Development; Stephanie Stott, Graphic Designer and Author Marketer, and Jake Alanis, Goggle Ad Digital Marketer (Intern), led by Russell A. Schultz, Director of Design and Marketing.

NOTE: Dave does have another book, Stand for the Dead, but our primary focus for Dave has been his other two titles.

Within this collection, you can click on images to enlarge them, individually navigate from one to the next, and click on videos to play (turn your sound on!). To enjoy the whole user experience you can visit the Dave Case Books website at www.DaveCaseBooks.com and find him on Facebook, Instagram, Amazon, Goodreads, and Bookbub.

Dave Case Books Logo Design